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¹ 2, 2010

Abstracts

M. Barinova "Vladimir Mau: "To transform Russia's economy into the economy that generates and perceives innovation is more difficult problem than the transition from communism to a market economy"
In an interview with Vladimir Mau, Rector of the Academy of National Economy under the RF Government, such issues as the causes of economic crisis and its implications for different countries, mass unemployment were considered. Three restrictor effectiveness of economic policy were noted: the quality of political and law enforcement institutions, monopoly, inflation. It was noticed that economic laws are not strongly promotes innovative development, political institutions are not sufficiently effective. It is said that to solve the problems of unemployment, the state which must deal with social support exists. It is concluded that modernization is necessary and that growth based on unearned money and not related to productivity cannot be sustained.

I. Soboleva "Anti-crisis program of employment and human potential of enterprises"
(journalistic@rambler.ru)
Keywords: anti-crisis program, combating unemployment, social support for the unemployed, the threat for the preservation of human potential
The article contains a table that illustrates the dynamics of unemployment rates from 2003 to 2009. It is marked that prevailing at the moment the situation of unemployment is not of a catastrophic nature. The state allocates considerable funds to improve unemployment benefits and the implementation of additional measures to reduce tensions on the labor market. It is noted that almost three quarters of the funds allocated by the state fall on the organization of public works, temporary employment. The main shortcomings of state anti-crisis program are listed.

A. Sedlov "Assessment of the urban economy in the foreign labor force"
(journalistic@rambler.ru)
Keywords: labor migration, the mechanisms regulating
The starting point in choosing the direction of migration policy is to define the needs of the economy to foreign labor. A method for determining such requirements is given in the article. Many experts blame the reducing of population in the massive labor migration, but the author denies this. The factors that affect the demand for foreign labor force are listed. It is said that a new migration paradigm is needed. Finally, the author suggests introducing a system of identification of usefulness of immigrants and securing it in law.

N. Dunaeva "Effective employment of the Russian youth is a strategic problem"
(journalistic@rambler.ru)
Keywords: youth employment, job adaptation, the specific features of unemployment
The author divides young people into three age groups, describes the situation on the labor market of each of them. It is said that many companies are not interested in young cadres and often use them as short-term profit. The industries that had the highest and lowest rates of youth employment are listed. Such concepts as friction and chronic youth unemployment are defined. The author notes that there is a direct link between youth unemployment and crime and that to improve the effectiveness of youth employment it will be reasonably to resort to the use of economic incentives.

I. Kuzmenko, "No work? Become an entrepreneur! "
(journalistic@rambler.ru)
Keywords: individual entrepreneurship in agriculture, the pilot project
Article proposes to consider a pilot project of the employment service of the Altai Territory in organizing small businesses through the involvement of the unemployed and its results. The platform  of this pilot project was Kolovo village.

"Crisis and social protection"
The article lists the fragments of the report dealing with the crisis and social protection, with which Hans-Horst Konkolevski, the General Secretary of the International Social Security Association, spoke at the II Russia's pension forum.

 N. Gurinovitch "A warm existence in old age is a worry of a person himself"
Some samples from the conference "Non-state pension insurance as a vector of social protection of workers" are published in the article. The conference discussed issues of further development of the pension system, enhancing the sustainability of pensions, the interaction of RF Pension Fund and private pension funds, place and role of NPF in the system of social protection of workers and other. Participants of the conference offered a number of recommendations about solutions of discussed problems and issues.

O. Vaneyev "The problem of urban poverty: politics and practice"
(journalistic@rambler.ru)
Keywords: local governance, urban poverty, the causes
The author gives a definition of poverty, lists her reasons. Various indicators of poverty used in world practice are considered. It was noted that urban poverty is becoming one of the most acute problems which the municipal government is facing with. It is told about programs of combating poverty in different cities of Russia.

O. Patlasov "Attracting convicts to work: status and prospects"
(journalistic@rambler.ru)
Keywords: FPS, bringing in the labor of convicts
Administration of correctional institutions is not able to engage all the convicts to work as the number of jobs is limited, there are not enough orders or the prisoners do not have the proper level of education and training. In this regard the centers of working adaptation of convicted are created. This article describes the objectives and directions of those centers. There are a number of issues which are not provided in the penal and labor codes of Russian Federation. The author speaks about the need of considering the amending to the Labor Code of the RF special provisions regulating employment of convicts.

V. Vezlomtsev "The approach to punishment can and should be changed"
(journalistic@rambler.ru)
Keywords: the essence of punishment, retributism and consequentialism
Two fundamental concepts that explain the essence of punishment are retributism and consequentialism. The author gives its definitions, noting their pros and cons. It says about the necessity of serious re-evaluation of approaches to the prevention of criminal activities, penalties and modes of content. It is noted that there is a paradoxical situation in a clash of democratic principles and the growth of crime in society when the punishment must be humane and corrected but the society wants security despite the fact that it will have to sacrifice the freedom.

A. Kaliyeva "Formation of ecological consciousness and behavior"
(journalistic@rambler.ru)
Keywords: eco-mindedness, ecoculture, specially protected natural sites
The article says about the problem of people’s misunderstanding about the unique nature of its territory and refusal to participate in its preservation. Vigorous and drastic measures by the authorities at various levels, improving the legislative framework, the involvement in environmental issues of large enterprises and organizations are needed immediately.

S. Elkin, S. Metelev "Corporate management and the management of change"
(journalistic@rambler.ru)
Keywords: corporate management, the separation of ownership and power management
The main task of change management is an adequate assessment of their character and building an effective response system. It was marked that among the changes in people and organizations there is a relationship. The author defines the notion of "corporate governance", tells about different points of view about what forms of business associations are corporations. It is concluded that for solving the problem of managing change within the framework of corporate governance it is necessary to define the type of corporate model, the key elements of the system, their species affiliation and much more.

A. Blinov, V. Zakharov, I Zakharov "The restructuring of the company: how it is perceived by its employees"
(journalistic@rambler.ru)
Key words: technological modernization, restructuring of personnel, evaluation
The article presents the results of surveys of employees of Russian machine-building enterprises, carried out at intervals of three years - in 2002 and in 2005. Survey addresses such issues as particularly acute problem for workers, the hierarchy of work values, strengths and weaknesses of the company, satisfaction with job, opinions of employees regarding the new managers and shareholders. The authors observe that it is necessary to solve two problems which reduce the efficiency of labor most workers:  fear of the future and tough management style.

D. Hnatiuk "Assessment of workplaces on working conditions as an element of safety"
(journalistic@rambler.ru)
Keywords: AOW, management of occupational risks, certification work
The author notes that many employers are considering Russia's labour protection as an additional burden and AOW is carried out unsatisfactory. Pluses of the AOW and the consequences of its neglect are listed.

"Minimum monthly wage plus Ural bonus"
According to the Labor Code of the Russian Federation work of employees engaged in work in areas with specific climatic conditions is to be paid at a higher rate. The regional factor as a component of employee salaries is paid in excess of the minimum monthly wage. Henceforth, any citizen of the Kama area may require the employer to pay him an allowance in excess of the Urals values of minimum monthly wage.

V. Kiselev, S. Zhuravlev, R. Zhukov "The teacher of modern high school: innovation in content, form and evaluation of labor"
(journalistic@rambler.ru)
Keywords: new forms of teaching work, innovation in the assessment of labor
The article describes three forms of education: the distance learning, learning through an educational portal and the blended learning. The formulas with which one can calculate the total time spent on teacher training in this course using each form of education are given. Based on these data we can determine the actual labor costs of teachers, to assess the extent of their activity, to build a sound system to promote their work.

A. Minaev "On the formation of innovation-oriented strategy of the enterprise"
(journalistic@rambler.ru)
Keywords: innovation goals, technological innovation, diffusion of technology
The author tells about the differentiation of "innovation" and "innovation". Notes that in most cases, the cause of the failure of the appearance of innovation on the market is arising from the new knowledge rather than needs. The article marks that not all businesses need to create new technologies. The factors causing the need to develop a new product are listed. It is concluded that new challenges require the establishment of a new system of linkages between levels of government and between departments.

A. Kuznetsova, "The Republic of Bashkortostan: the problem of reproduction of skilled workers for agriculture"
(journalistic@rambler.ru)
Keywords: qualifications, availability of equipment
The author notes the acute shortage of qualified trades on enterprises of the Republic of Bashkortostan. The article contains tables that illustrate the dynamics of production and agricultural experts, changes in the level of mechanization of labor and labor intensity of production of certain products in the agricultural organizations of the Republic of Bashkortostan. The most pressing problems of all-Russia are improving the technical equipment, the growth of professional skills, increase of proportion of skilled workers.

M. Vorobyev "brand positioning strategy in the global market"
(journalistic@rambler.ru)
Keywords: brand, brand building, branding strategy
The main way of creating a brand is the formation of verbal trademark. The author analyzes the different ways of selecting a brand name, offers several models of brand distinctive features, highlights characteristics of brands with high potential. In developing a plan of expansion it must be remembered that entering new markets, brands fit into the economic landscape and are able to change it.

S. Kovaleva "International methods of calculating the value of the brand"
(journalistic@rambler.ru)
Keywords: brand building, methods of assessing the value
The article lists the four most common methods for assessing the value of the brand, specifies their advantages and disadvantages. Stages which a model of identification of global brands suggests are listed.

D. Tsygankov "Interaction between local authorities and business community in the area of domestic tourism"
(journalistic@rambler.ru)
Keywords: domestic tourism, cooperation authorities and the business sector
A powerful impetus to the progress of the domestic tourism industry can provide businesses with the power of collaboration. Local authorities may make concessions on tax matters at various stages of business development, can protect market participants from unfair competition. If the authorities do not invest using the earned tourism sector for other purposes, the industry can go into decline.

E. Zhyzhko "Work in television advertising"
(journalistic@rambler.ru)
Keywords: advertising, images of social reality, broadcast behavior
The author notes that in most commercials their characters are resting, many of them emphasized that the full joy of life is possible only when someone does the work for you. The idea to achieve instant results without the application of labor and promotion of the idea of unearned destiny of women is exploited quite often in advertising. In fact, advertising becomes a regulator of social behavior, unfortunately, unsafe.


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